CA COSMOPOLITANISM, REMEDIATION, AND THE GHOST WORLD OF BOLLYWOOD DAVID NOVAK University of California, Santa Barbara Over the past. Intro Cosmopolitanism, Remediation, and the Ghost World of Bollywood Double click to crop it if necessary (cc) photo by Metro Centric on Flickr. In this article Novak discusses remediation in regards to Bollywood music, specifically the song-and-dance number “Jaan Pehechaan Ho” from.
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The song was used in the opening sequence of the U. I illustrate this through an ethnographic analysis of a videotape of the Heavenly Ten Stems, bollywoo experimental rock band in San Francisco, whose performance of the song was disrupted by a group of activists who perceived their reproduction as a mockery.
Novak – Cosmopolitanism, Remediation, and the Ghost World of Bollywood | digs2rethno
How is Bollywood film song, often itself a kitschy send-up of American popular culture, remediated differently for different projects of reception? Ermediation the February issue of Cultural AnthropologyDavid Novak examines how the process of remediation — “the repurposing bolllywood media for new contexts, the repurposing of one medium in another” — of Asian media creates contemporary cosmopolitan subjects.
Novak traces the trajectory and transformation of one Indian song-and-dance routine, Jaan Pehechaan Ho, from s Bollywood, to a live performance of the Indie group Heavenly Ten Stems in s San Francisco, to the film Ghost World. Bollywpod this itinerary, he demonstrates how cultural remediation involves “multi-directional overflows of media resources shaped by cultural differences, globalist desires, and cross-cutting aesthetic affinities.
Though this process is marked by “ambivalence, distance, confusion, and the contingencies of globalism,” the circulation and remediation of Asian media demonstrates how cultures and identities are made and remade “even as they spiral away from a singular politics of cultural identity.
Cultural Anthropology has published many essays on media, remediation, and new forms of circulation; see in particular ” Tje Bombay: For a fuller list of essays in Cultural Anthropology on media, see http: Jaan Pehechaan Ho in opening credits of Ghost World restored and digitally pitch-shifted.
Cosmopolitanism, Remediation, and the Ghost World of Bollywood
How are the effects of remediation shaped by unequal positions of power? Consider the political consequences in a particular instance of remediation. Does the remediation of a media object benefit billywood people more than others? How do different objects of media circulation enter into your everyday talk and interactions with other people?
What re,ediation remediation have to do with the way we think about globalization? Give examples of cases in which the circulation of media changes the interactions between global cultures.
Does the process of remediation look different from a local perspective? What is the role of embodiment in remediation? How do dance, movement, costuming and other bodily performances change our cultural interpretations of media? Are these corporeal aspects more important for the circulation of some forms of media than others?
How does remediation create opportunities for new social identifications and exchanges? Describe some recent cultural discourses that have developed through creative projects of remediation.
“Cosmopolitanism, Remediation and the Ghost World of Bollywood.” | David Novak –
Bolter, Jay, and Richard Grusin. The MIT Press, A Guidebook to Popular Hindi Cinema.
Anthropology in a Media-Saturated World. Cultural Nationalism in a Global Arena.
Indian Cinema and the Urban Experience. World Cinemas, Transnational Perspectives. Duke University Press, Gumnaam, ” Jaan Pehechaan Ho.
Editorial Overview In the February issue of Cultural AnthropologyDavid Novak examines how the process of remediation — “the repurposing of media for new contexts, the repurposing of one medium in another” — of Asian media creates contemporary cosmopolitan subjects. Questions for Classroom Discussion 1. Further Reading Ahuja, Akshay.
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